If your message is important, make sure they hear it.  It's much easier than you think.

You can hookup a microphone to almost any of today's computers and record your voice.  If you've bought a laptop recently it probably has a microphone built-in.  Just open the sound recorder program that came with your computer, press the record button and start talking.  When you're done, press stop.  Save your recording as an MP3 and you're ready to upload your message to your Website.

I'll admit it's a little harder than that but only the first few times you do it.  It gets easier after you realize it's not that hard.  Once you know what program to open and play with it a little to get familiar with the cut and paste controls (to edit your recording if reciting your entire message perfectly is difficult), the rest is just a matter of saving and uploading the file.

And if your computer doesn't have a recording program or the program doesn't allow you to edit your recording, that's not a problem.  There are some free programs available online.  There is one in particular that we recommend.  You can simply download it and be recording and editing within 10 minutes.

Make your Website talk.  Add audio to:

• Your Home page and announce your Welcome message.
  
• Your Bio or About Me page to make it easier for your visitor to hear your whole story.
  
• Your Sellers Valuation Request form to explain the benefits of getting a CMA from you.
  
• Your Buyers Custom Search Request form to explain the thorough search you perform to find the exact home they want.
  
• Your FAQ page because inflection can really add impact to your answers.
  
• Any page that contains information that comes across more effectively using voice rather than just a ton of text.

The only thing I want to add is, when we add your audio messages to your Website, we're going to embed the audio player directly on your Web page.  NOT just a simple link to an MP3 file.  You could do that but then an external music player will open and cover up your Website.  You want to keep you site on top and your contact information in front of your visitors as much as possible.

Also, the embedded player has really simple user controls plus it gives the listener the ability to search back and forth through your recording in case they want to hear something again without having to listen to the whole message all over.  It also is designed to stream your MP3 file which means your message starts playing almost as soon as your visitor hits the play button.  MP3 files can be big and streaming technology allows us to start the audio before the whole file downloads.  The file streams in.  The middle and end are still downloading while your prospect's listening to the beginning.

Add audio to your Website because it helps get your message across.  Would you have gotten through this whole message if your only option was to read it?  Isn't it easier to listen than read?  Do you think that would be the case for most people in today's instant-gratification society?

Call us to add audio to your Website and make your site talk to your prospects.  Call 425.486.7778

Your Internet Marketing Coach at PMGroup.com
425-486-7778

P.S.	If your message is important, make sure they hear it.  It's much easier than you think—Stop letting your buying and selling prospects get away.

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