The key features of your Flagship Website. You don't have to include everything in the early stages of your Website design but you'll eventually want to phase them in as your Website pays for itself.

You might not know it but you probably already have at least 3 Websites or Profile pages that allow you to add a link. Point all of your other sites to your flagship Website and concentrate your marketing dollars & effort-and improve your results.

__ Homepage: (Your default landing page)
AIDA (Attention / Interest / Desire / Action)
Attention grabbing "Buyers Info" link to Information of interest to buyers.
Inviting/compelling "Sellers Info" link

__ Bio-page: (it's less about You and more about Them)
Present your problem solving expertise
Review "I didn't know that" problems
Review "I'm glad to know that" solutions
Meaningful credentials, awards, memberships and accomplishments.

__ Testimonials: (third-party proof you produce results)
Help prospects see the benefits of doing business with you.
Next best thing to a direct referral
What others say about you carries more weight than anything you say.

__ Buyer Info/Search: (name capture tool to follow-up w/ home buying leads)
Intro paragraph presenting a "What's in it for them" perspective.
Custom Search Form
Link back to buyers' testimonials page upon submission
E-drip marketing (automated follow-up that moves the sells process along.)

__ Seller Info/Value: (name capture tool to follow-up w/ home selling leads)
Intro paragraph to present, "What's in it for them."
Home Valuation Form
Link back to sellers' testimonials page upon submission
E-drip marketing (automated follow-up nurturing/educational messages)

__ Contact: (make it as easy as possible to do business with you)
Clear, concise, all methods
Email form option (for public computer users)

__ Useful Links: (key part of a destination site - customer service)
Useful buyer/seller links (i.e. mortgage, escrow, area info, etc.)
Strategic alliance partners - potential income stream

__ Useful Telephone Numbers: (key part of a destination site)
Numbers Homeowners should know (i.e. utilities, zoning, library, etc.)
Strategic alliance partners - potential income stream

__ Useful PDF/Info: (name capture tool while qualifying needs & interests)
Free reports
Auto email (text, link or PDF to validate email address)
Statistics
Industry figures
What to expect
Top 10 Lists
Buyer Mistakes, Tip or Should Knows
Seller Mistakes, Tip or Should Knows
Checklists
Moving
Selling in 30, 60, 90 days or 1 year.
Buying in 30, 60, 90 days or 1 year.
E-drip marketing (follow-up that presumes an agent/client relationship)

__ FAQ: (Frequently Asked Questions - that support your message)
Questions that showcase your knowledge and experience
What makes a good agent?
Why should I use you?
What's in it for me?

__ Team: (your real estate transaction master-mind group)
Professionals produce professional results (faster, better, and less stress)
Job descriptions - What is done on your client's behalf.
Why that's important
Experts in their fields
1-man shops can't offer as much

__ Real Estate Showroom: (truly market your clients' homes in a buyer's market)
Showcase/Feature listings (listing interview deal clincher)
Mini-destination site
Real-time control
Sold Gallery (sellers and buyers)
Testimonial Gallery (sellers and buyers)
By-Invitation-Only feature
Homebuyer acquaintance "virtual" open house (passive referrals)
Prospect and Pre-listing demo's to create momentum

__ MLS: (local area Multiple Listing Service search capability)
If necessary, link to external service - w/ return link back to your flagship site.

__ SEO: (Search Engine Optimization - it's an industry)
Page titles, keywords & search terms density
Google Sitemap technology (Yahoo and MSN - time permitting)
Incoming links from related and reputable sites

It's not as complicated as it looks. When you call, I can explain what this checklist of information really means to you. I'll also show you some easier and less expensive options that produce six-figure results as you grow into your Flagship Website.