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For the Press and Industry Insiders:

With over 11 years of industry specific knowledge and experience to draw on, we have serveral articles, tutorials and workshops to help agents improve their Web-Based Real Estate Marketing results.

We are about to periodically release individual key disciplines from our coaching guide, "The 38 Disciplines of Websites that Consistently Produce $100,000 or More."

Upon final approval of the release schedule, here are the topics/subjects that are going to be available:

  • Proactively advertise and promote your Website.

  • Your Domain name(s), there are two types.

  • Check your Email at least 4 times a day.

  • How to properly use your Email signature.

  • Showcase more than one home on your Website at the same time.

  • Use short addresses that can fit in small places and that are easy to read, type and share (i.e. say and hear).

  • Use direct-access marketing (direct access to relevant info) -Vs- dumping visitors on your Home Page and making them fend for themselves.

  • Apply Search Engine Optimization (SEO) to each of your listings.

  • Optimize your online pictures so they download fast while maintaining high-quality.

  • Use the Attention grabbing power of Headlines.

  • Use multiple Pictures per listing.

  • Use value-enhancing Descriptions per picture.

  • Use a fast-access Digital Voice Recorder.

  • Provide Area information per listing.

  • Provide School District information per listing.

  • Provide City information per listing.

  • Use other peoples advertising dollars to your advantage.

  • Take close up pictures of note-worthy details, less than obvious features and other hidden value.

  • Promote and display a Sold Gallery.

  • Promote and display a Testimonial Gallery.

  • Offer Unique information and services that other agents don't.

  • Offer Special services to your special clients.

  • Present Contact information on every page.

  • Use Postcards as part of your marketing efforts.

  • Target specific Homeowners.

  • Create an alliance with a Title Rep to help ID prospects.

  • Develop a transaction team that can handle more Leads, Listings, and Sales.

  • Find enough time in your day to handle more Leads, Listings, and Sales.

  • Use Strategic Alliances to offset the cost of your Website.

  • Give your Home Buyers a short, direct-access, Web address that they can share with their family, friends, and colleagues (their sphere of influence).

  • Contact past clients on a regular basis.

  • Continually educate your prospects throughout the decision making process.

  • Offer the community expert information about current Real Estate news.

  • Use segment marketing to focus on specific Home Buyers and Sellers.

  • Design a Website that projects trustworthy leadership in the industry.

  • Use a name capture system.

  • Your Internet Marketing Plan.

  • Your Internet Marketing Budget.


For more information on how to preview and report on any of these topics, email: pressroom@pmroup.com

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