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For the Press and Industry Insiders:
With over 13 years of industry specific knowledge and experience to draw on, we have serveral articles, tutorials and workshops to help agents improve their Web-Based Real Estate Marketing results.
We are about to periodically release individual key disciplines from our coaching guide, "The 38 Disciplines of Websites that Consistently Produce $100,000 or More."
Upon final approval of the release schedule, here are the topics/subjects that are going to be available:
- Proactively advertise and promote your Website.
- Your Domain name(s), there are two types.
- Check your Email at least 4 times a day.
- How to properly use your Email signature.
- Showcase more than one home on your Website at the same time.
- Use short addresses that can fit in small places and that are easy to read, type and share (i.e. say and hear).
- Use direct-access marketing (direct access to relevant info) -Vs- dumping visitors on your Home Page and making them fend for themselves.
- Apply Search Engine Optimization (SEO) to each of your listings.
- Optimize your online pictures so they download fast while maintaining high-quality.
- Use the Attention grabbing power of Headlines.
- Use multiple Pictures per listing.
- Use value-enhancing Descriptions per picture.
- Use a fast-access Digital Voice Recorder.
- Provide Area information per listing.
- Provide School District information per listing.
- Provide City information per listing.
- Use other peoples advertising dollars to your advantage.
- Take close up pictures of note-worthy details, less than obvious features and other hidden value.
- Promote and display a Sold Gallery.
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- Promote and display a Testimonial Gallery.
- Offer Unique information and services that other agents don't.
- Offer Special services to your special clients.
- Present Contact information on every page.
- Use Postcards as part of your marketing efforts.
- Target specific Homeowners.
- Create an alliance with a Title Rep to help ID prospects.
- Develop a transaction team that can handle more Leads, Listings, and Sales.
- Find enough time in your day to handle more Leads, Listings, and Sales.
- Use Strategic Alliances to offset the cost of your Website.
- Give your Home Buyers a short, direct-access, Web address that they can share with their family, friends, and colleagues (their sphere of influence).
- Contact past clients on a regular basis.
- Continually educate your prospects throughout the decision making process.
- Offer the community expert information about current Real Estate news.
- Use segment marketing to focus on specific Home Buyers and Sellers.
- Design a Website that projects trustworthy leadership in the industry.
- Use a name capture system.
- Your Internet Marketing Plan.
- Your Internet Marketing Budget.
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For more information on how to preview and report on any of these topics, email: pressroom@pmroup.com
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