How to Sell Your Home for the Highest Possible Price

Dear Home Seller,

When you get ready to hire a real estate agent, obviously you want to make sure they are qualified but more than that you want to make sure they are the most qualified.

In today's market the most qualified agents aggressively go after the 80% of home buyers that use the Internet during the buying process.  These agents know that 8 out of 10 buyers interested in your home should not be ignored and can be serviced and influenced by the way you home is presented online.

If 80% of home buyers are using the Internet during the buying process, doesn't it make sense that your home should be showcased on the Internet?

Just like you can't win the lottery if you don't buy a ticket, 80% of today's home buyers can't value your home if the value isn't presented to them.

And here's the important thing to keep in mind.  Today, most if not all agents can say they will put you home on the Internet.  Which means simply being online doesn't make them the most qualified.  If anything it means they fulfill the minimum requirement and they need to show you more.

Common-sense tells us a mediocre Internet presence is more likely to produce mediocre results, and with 10 homes on the market for every 1 buyer, you want more than mediocre results if you want your home to be the one that sells versus the ones that go unsold.

Here's an example of what you want your home to look like to the 80% of buyers that use the Internet. Visit: re-411.com/4290

1)  The first thing you will notice is that the address is short and gives buyers direct-access to your home.  Note: A short address is easier to type and share, and direct-access lands a buyer directly on your home's Webpage versus the agent's home page where the buyer has to run the gauntlet to find your home.

2)  The big high-quality photos.  Yes bigger is better but not too big and big isn't good if it turns out looking like a blown up version of a driver license photo.  Note: If a picture is worth a thousand words, what is a bad picture worth?

3)  This marketing approach includes a Headline with each of your home's photos to grab the attention of buyers and make them take a closer look at the photo.  Note: Headlines work!  That's why you see them used in every other form of marketing and they should be used to market the many value-adding features of your home.

4)  It also includes individual descriptions per photo to help the buyers appreciate what's in the photo.  It's like this.  You wouldn't expect your agent to lead a buyer into a room and stand there silent.  You expect them to sell, sell, sell the features, benefits and value of what the buyer is looking at.  Note: Don't assume buyers see all the value that's in the photo, particularly when you don't have to because the Internet allows you to provide an almost unlimited amount of useful information.

5)  You'll also notice, the Area photos of local points of interest.  You want your agent to do this because everyone knows Location, Location, Location affects the value of your home.  Note: Other than posting the city your home is located in—most agents don't market the location at all.

6)  This method also includes an embedded Google map that keeps a buyer on your home's Webpage versus sending buyers to an external site.  Note: One of the biggest problems with external links is the chance your buyer will run into an ad promoting your home's competition.

7)  There's also a feature where your buyers can click on a link to see a route map to the value-adding points of interest, and see how close it is and how many minutes it takes to get there from your home.  Note:  A park, shopping mall or popular landmark can help justify or even increase the value of your home.

8)  There's even a Map-to-Work link on your home's Webpage to help the buyer visualize themselves living in your home and going to and from work.  Note: The key to getting your home sold is to get buyers seeing themselves owning your home.

These are all things a buyer can appreciate and the value of your home is determined by how much it has appreciated since you purchased it.  Some appreciation is directly related to inflation and current market conditions, and your agent can not do anything about that.  However your agent can influence how much a buyer appreciates your particular home.

Does that make sense?

Before you choose an agent to represent you and your home, make sure they truly have a plan to market your home to the 80% of buyers that use the Internet during the buying process.  With all due respect, a reputable agent will not try to convince you that it's alright to ignore (or take lightly) the largest group of buyers interested in purchasing your home.

If you are already working with an agent, work with them to make your home the one that buyers want.

PMGroup doesn't have real estate agents working for us.  PMGroup works behind the scene and provide agents with the products, services and coaching needed to market your home the way it's described above.

That being said, if you need assistance finding a great real estate agent, feel free to give us a call and we'll do our best to help you find one.

We hope you find this information useful, timely and profitable.

Sincerely,

PMGroup.com
425-486-7778